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You Can Have Graphics And
Good SEO!
By Robert Loyst
As webmasters and online internet marketers, we
sometimes loose sight of what the real goal in marketing is – to sell
products/services. It often happens that we end up writing most of our
content to please the search engines. Let me tell you, search engines do
not buy shoes! Where am I going with this?
Simple, let us talk about using more graphics on
your site!
Graphics placed in webpage’s are frowned upon
because search engine spiders cannot “read” graphics, therefore the
thought being – graphics have no SEO value. To an extent that can be
true but there are several ways in which a graphic can be represented with
good keywords and keyword phrases. In addition, there are several
techniques that can be utilized that will somewhat offset the negative
effects of having graphics on your website.
1. Make sure to provide alternate text
representations for every single graphic on your website including
horizontal lines, bullets and background images. You can do this by
manipulating the ALT tags. Make sure you use short descriptions for the
graphics on your webpage. Many people abuse ALT tags and actually
“stuff” 10 – 20 keywords and keyword phrases behind graphics. This
is not only bad SEO technique, but it may get your website banned when it
comes time to submit it to the search engines!
2. You can insert a small 8pt or so keyword rich
description just below your main graphics. For example, if you have a
picture of an ebook on your website, you can put a small sentence below
the picture saying “Website Marketing Bible – Get Years of Internet
Marketing Experience in One Ebook!” As you can see you get the keywords;
Website, Marketing x2 and Internet.
To “offset” the negative effects a graphic
can have you should implement some of the following techniques:
1. Many copywriters think that they must have all of
their keywords written in the copy to be effective and end up with a full
page of text. Remember people like a sense of things being “real”,
they like to be part of something. That is the benefit of graphics. I
often think of graphics to have the same effect of having an office with a
window. It gives you a “break” from work. Well, graphics give the
customer a “break” from the text.
What you can do is break up your copy and insert
keywords in other areas of your website. This will please the search
engines as well as give your readers a “break” from seeing a full page
of text.
For example, you can delete maybe a whole paragraph
of “filler” and just add the keywords from that paragraph to a
sub-heading below the main heading of your page. You may want to move some
of your keywords to table headers or page footers. Either way the search
engine will find your keywords.
2. Add keywords to regular phrases! This is my
favorite. Adding your keywords to regular phrases that may be table
headers, footers, categories, departments etc can add up to huge keyword
targeting. Here are two examples:
Instead of saying “Sign up for our newsletter”,
you can say; Sign up for our affiliate-marketing newsletter.”
Instead of having the table header for your
navigation say “Navigation”, you can change it to say “Marketing
Navigation.”
As webmasters and online internet marketers, we
sometimes loose sight of what the real goal in marketing is – to sell
products and services. We must remember that we are here to provide the
best products and the best services to the best customers. Let us not
drown them in sheets and sheets of text. Break up your text with images
and give them a break!
A happy browser may become a happy customer!
Affiliate
& Web Marketing ▶
Your Affiliate Resource!
An Entire Site Devoted to Affiliate Marketing
Tips, Tricks and Expert Advice.
Learn From The Professionals and Get Professional
Results!
Author: Robert
Loyst
Website: RCLWebMarketing.com
(http://www.rclwebmarketing.com)
I know it can be hard starting out with affiliate
marketing. Sometimes it seems as though you are never going to make
it work.
Well, there is good news. RCLWebMarketing
has created an online resource for you. If that is not enough - you
can log on to the website and personally contact me any time for live one
on one tutoring.
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