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Transforming
Your Search Engine Ranking Into an Asset
By Christopher J Enders
A desirable search engine ranking truly is an
asset for an internet-based business. The majority of traffic that is
directed to websites comes through the search engines. Experts say
that people using the search engines to find products, services or
information rarely ever browse past the first three pages of the
search engine results, so getting a search engine ranking within the
first three pages is highly recommended for successful use of the
search engines to drive traffic to your website.
While it is evident that a good search engine
ranking is desirable and necessary, the question that most website
owners have is in regard to how to achieve top search engine ranking
and even more so, how to maintain it. Before we get into the nuts and
bolts of achieving and maintaining a good search engine ranking, let
me explain how the search engines work and what options you have for
getting your website search engine ranking into the top spots of
search engine results.
First off, there are different kinds of search
engines. There are the major search engines - Google, Yahoo!, MSN and
others. Then there are secondary search engines that draw results from
the major search engines. There are also specialty search engines,
directories and portals that are similar to the other search engines
but are generally geared toward a specific topic or industry. Google
is the leading search engine because it is the most widely used, so I
definitely recommend getting a search engine ranking in Google if you
possibly can. Yahoo! comes in second and recently MSN has been
increasing in popularity.
The major search engines are often referred as
crawlers, spiders or bots because they use a technology that
"crawls" the web looking for websites that are relevant to
the search terms used by people surfing the net for information,
products and services. They use algorithms which is nothing more than
a set of rules that determines the relevance and quality of a website
when giving it a search engine ranking.
If you were privy to the proprietary information
of the search engines, including the details of their algorithms,
obtaining a top search engine ranking would be a breeze; however, the
search engines hold such details confidential and they change the
rules frequently in an effort to continually deliver the best possible
results to those using the search engines to find information rather
than subjecting them to poor information that somehow achieves a good
search engine ranking.
Like I said before, the search engines change
their search engine ranking rules frequently, so there is no "set
in stone" method for achieving a great search engine ranking. The
things that tend to remain constant in the determinations of search
engine ranking include the use of relevant keywords and keyword
phrases, relevant content, link popularity and link relevancy. By
using search engine optimization techniques that focus on these
constant variables, it is sometimes possible to achieve top search
engine ranking organically - which means that your website gets ranked
naturally through the search engines' page ranking process without you
having to pay to get a search engine ranking that is desirable.
The option to an organic search engine ranking
is buying your search engine ranking through a pay-per-click search
engine advertising program such as Google AdWords or Yahoo! Search
Marketing. When you use a pay-per-click or cost-per-click advertising
program, your website will be listed in the search engines as a
sponsored ad. You bid on keywords and the top bids get the top
listings in most instances. Google does consider ad popularity as well
as bids for search engine ranking of pay-per- click advertisements.
With both organic search engine ranking and
pay-per-click advertising programs, ongoing monitoring of your search
engine ranking is required in order to maintain it. This is necessary
because of the changing rules for organic search engine ranking and
the bidding competition for specific keywords in the pay-per- click
programs. If organic search engine listing is not possible or the
pay-per-click bids get too high to be cost effective, it may be in
your best interest to adjust the keyword phrases you are using or to
seek search engine ranking in the smaller, lesser known search
engines, specialty search engines, directories and portals.
About the Author
Copyright Christopher J. Enders. Are you at the
end of your rope, fed up and confused by all the scrambled internet
marketing advice you're getting? Whether you are new to internet
marketing, or a website owner who wants to make more money from your
website, learn the proven strategies that will sky-rocket your
internet business at http://WebMarketingFacts.com.
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