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Business Public Relations
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Get your products, services and business featured in magazines, newspapers and on TV. (Free!)
Author: Lawrence Roth
Public Relations just got easier: This is the software kit that will help you
generate the public relations exposure that will build sales.
Use these software templates to attract the media! Get your products, services
and business featured in magazines, newspapers and on TV. (Free!)
“If you have a product, service or announcement you think belongs in
the media and a budget you know won’t stand much expense, consider Publicity
Builder.”
- Larry Blasko, Associated Press
Everything to Plan & Develop Your Public Relations
Publicity
Builder is a collection of public relations software templates (see below)
that you can easily edit using Word or your favorite word-processor. (Other
sites charge as much as $25 for just one sample press release!) Instructions
are included throughout to enable you to develop and manage your own PR! Also
includes spreadsheet worksheets to help you with budgeting and prioritizing—fill
in the variables and print. We even include access to PRNewsWire to actually
send your releases for you.
"Nothing can carry a message with more persuasive power to the heart of
John Q. Public than the endorsement of the news media." - Eric Sevareid
It's like having your own PR firm If you’re not making the most of PR,
you’re losing sales. Publicity
Builder puts all the resources of a PR agency at your fingertips, and gives
you all the tools you need to get free and credible exposure for your products,
services, or company... fast!
“Publicity
Builder amounts to a course in how to win editors and influence reporters.
Every public relations person could benefit from the wisdom...”
- Larry Shannon, New York Times
What is publicity, and why do I need it? Publicity, also known as PR, is much
more than just free advertising. Another person is talking about you, telling
the world about your product or service. And who will the world believe? You
or someone talking about you? Publicity is cucially important to your success.
Every business can use it. You know all those magazine articles, reviews, and
TV feature stories that mention or focus on products and companies? These are
the result of PR. Sometimes, when you see a product in a movie or TV show, that’s
PR too. (Companies usually pay for those product 'placements', but that’s
another story.) The makers of Safe-T-Man understand this.
“Publicity
Builder helped us obtain over $6 million in free publicity in the nation’s
leading TV shows, magazines and almost every major newspaper in the country…
Publicity
Builder was incredibly easy to use. We simply faxed our press release and
the media and distributors started calling us like crazy.” - - Christian
LesStrang, President, FunFlatable Products Company, Inc. (makers of Safe-T-Man
By using Publicity
Builder, they achieved coverage in all of these media for a total of over
"/software/public_relations/savtmanstory.html" target="_blank">$6 million in
free publicity. As a small, home-based company, FunFlatable Products could never
have afforded to pay for even a fraction of the exposure they’ve achieved,
but with Publicity
Builder, they got it for free. Better yet, all of this PR exposure can be
even more effective than conventional advertising.
How to make news, grab headlines, and more Newspaper, magazine and TV news
editors are always looking for stories. After all, they have to print a whole
new paper or produce hours of TV news every day. They care about finding stories.
They couldn’t care less about selling your product or you. So how do you
get your product in the news? The secret is story power, or “angle.”
Knowing what’s news… And timing. If you don’t have these elements,
your PR efforts will probably be unsuccessful. But with them, there’s
no limit to how much publicity you can achieve. Publicity
Builder teaches you to maximize your exposure by using the principles of
angle, newsworthiness and timing, and shows you how to apply them to your product.
It shows you how to write pitch letters, press releases and create a press kit,
and includes pre-formatted documents that you can modify to your needs. And
you’ll sound like a pro when you call. Plus, a special section shows you
how to get the most out of trade shows and conventions, from planning your presentation
to capturing media coverage.
PR is good for your career & personal success The simple fact that having
an article published in a trade magazine or even a city newspaper will enhance
a career faster and longer than almost anything else you can do is not recognized
by most people. The few people who take advantage of this fact are the ones
most likely to succeed in both their business and their personal lives.
"Well-written and organized, this software offers excellent ideas on getting
your company name or product noticed.” - Andrea Hille, Buyers Laboratory,
Hackensack, NJ
Expert resources at your fingertips to build sales If you ask other business
owners what they need most, they’ll tell you more time, more money, and
more resources. They want professional business expertise and proven tools they
can use quickly and easily to accomplish important day-to-day projects and tasks—especially
things that generate more sales! Here they are:
Grab headlines for your products services or organization! Clearly publicity is
the most cost-effective form of marketing available. Now you can use these proven
creative approaches to get introduced or reviewed in business journals consumer
magazines newspapers television and important trade publications. Working with
the media you ll increase your sales or attract more people to non-profit events.
These templates are developed by experts with decades of experience!
Tips & Strategies:
- High-Ticket Review
- Tradeshow Tactics
- Company Backgrounder
Worksheets:
- Goal Setting
- Product Positioning
- Company Positioning
- Features & Benefits
- Comparison Chart
- Media Contacts
- Agendas
- Pitch Letter
- Phone Pitch
- PR Planning and more!
Sample Press Releases:
- Award Announcement
- Community Event
- Fund Raiser Event
- New Business Event
- New Company
- New Contract
- New Personnel
- New Product
- New Retail Business
- New Service Business
- Personnel Change
- Product Upgrade
- Religious Group Appmnt.
- Restaurant Opening
- Service Program
- Sports League and more..
- Sublease Guaranty
- Trademark Licensing
- Work for Hire + 70 more!
"When competing for the public s attention your message must be efficiently
communicated and readily digested. This will help you interact graciously and
effectively with the media."
--Burke Franklin CEO
602 Pro PC Suite:
This free fast compatible alternative to Microsoft Office has it all! Four
full-featured applications: a word processor spreadsheet photo editor and photo
organizer. Add effects to your text quickly make graphs retouch photos and more!
Best of all it s fully compatible with Word and Excel formats to open these
templates in Windows.
(602 Pro PC Suite 2001 is freeware.)
System Requirements for Windows
- Windows XP/Me/2K/NT/98/95
- Pentium II (300MHz) or better
- 32 MB RAM or more
- 25 MB free hard disk space
- 4x speed CD-ROM drive or faster
- Mouse and Printer for printing
- Also compatible with most word-processing software and spreadsheet software
(see list below)
- Microsoft Word WordPerfect ClarisWorks Microsoft Works Ami Pro Professional
Write WriteNow Microsoft Excel Lotus 1-2-3 Quattro Pro.
System Requirements for Macintosh
- (Template Version)
- G3(R) (350MHz) or better
- System 8 9 or X
- 32 MB RAM or more
- 10 MB free hard disk space
- 4x speed CD-ROM drive or faster
- Mouse and Printer for printing
- Requires a word-processing software and spreadsheet software (see list below)
- Microsoft Word WordPerfect ClarisWorks Microsoft Works Ami Pro Professional
Write WriteNow Microsoft Excel Lotus 1-2-3 Quattro Pro.
About the AuthorLawrence Roth
Webmaster
http://www.rothline.com
Rothline Entertainment: Games, Movies and Software for people of all ages.
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