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Just Ask! Using Surveys to Improve Your Business
Author: Herb and Monica Leibacher
Just ask!

You can learn useful information about your business, customers, and potential customers by conducting a survey.

If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing
a link which leads to a survey on your site.

What is the benefit to you?

You get knowledge, and knowledge is a powerful tool in tailoring your business and services to your
customers' needs. You can ask questions like:

- How could our web site be more informative to you?

- What products or services should we offer in the future?

- Please rate our customer service?

- What is your age?

It is important to ask questions that will get you the answers you want. If you want suggestions from your
viewers, asking if they simply like your site doesn’t give you enough information. And providing a list of
radio buttons or check boxes streamlines answers even more. Plus research has shown that folks are more
likely to answer if all they have to do is click.

What is the benefit to the people taking your survey?

Well, there has to be some benefit. Providing an incentive is a good way to insure responses. That
could be in the form of a freebie, useful information, an entry into a sweepstakes, or anything else you think your customers would like.

How do you do this?

Create a form on your web site to ask questions. Having the responses of that form emailed directly to
your email box makes it easiest.

Web Builder Express has a form tool built right in and the system
automatically e-mails the results of each submission back to you.

About the Author

Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.

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